About Us

About Us

Why should you work with us? We will give you the education and guidance to help you manage your money and secure your future.

About Counterpoint

The Collins English dictionary defines Counterpoint as “the harmonious combining of two or more parts”. Our business and its principal Digby Hurst has identified there are many competing priorities in the financial decisions we make and the resulting position we find ourselves in. Our advice aims to help you find this harmony.

An all too common challenge faced by our newly referred clients is the frustration they feel in not knowing where to start on their financial journey. Problems often feel too big, with work a continual prospect. Many wish they had put a plan in place earlier. The approach Counterpoint takes is to prioritise the important lifestyle and financial outcomes (aka goals) of our clients. Our clients leverage this insight to implement the best options and strategies that results in having true financial certainty over their lifestyle and financial aspirations.

The result is our clients can answer the eternal question, “Am I on track” and live my best life as a result.

We value and delight in our clients transforming their current money worries into peace of mind and confidence that they can achieve their tightly held aspirations. Importantly, our lives are not lived within a spreadsheet and financial decisions involve both the head and the heart. The true value of a trusted professional is to help and guide clients through these competing priorities, so their impact is fully understood thus allowing clients to feel satisfied with their decisions.

This is what Counterpoint does.

Our Team

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Digby Hurst

Principal/Senior Financial Planner

Digby Hurst is the Principal and Senior Financial Planner at Counterpoint Advisory Services. Digby has worked as a Financial Planner since 2005, helping clients map out exactly what they need to do with their money now, so they can achieve and enjoy their most important financial and lifestyle goals.  Digby has successfully combined his university degree in Finance and love of advising people into a long term career in Financial Planning.

Digby has been self employed since 2013 and as a result, understands the complex needs of business owners and busy professionals.  Whilst business success is important, Digby is a proud father of three children and husband to Jade.  Digby enjoys spending quality time with his family and understands that whilst money is important, family is far more valuable.  Outside the office, Digby is a keen West Coast Eagles supporter and enjoys going camping with his family and enjoying time at the beach and great outdoors.

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Ben Armstrong

Principal/Senior Financial Planner

Ben Armstrong is the Principal and Senior Financial Planner at Counterpoint Advisory Services (WA). Ben has worked as a Financial Planner since 2000. Prior to this Ben worked in retail, business and corporate finance within National Australia Bank.

Ben continued to develop his broad depth of knowledge in debt structuring, cashflow management and tax management, to then move into the Advice business. Ben holds a strong need to help clients understand what is most important to them and to provide a balance between current financial goals and long term aspirational goals.

Ben has successfully combined his passion for the Advice business and love of helping people to achieve their financial goals in these complex times.

Ben has been advising clients since 2000 and understands the time constraints of busy health professionals, business owners and FIFO workers as they seek to grow wealth for a comfortable retirement. In this ever-changing financial landscape there is a level of commitment, discipline, knowledge and patience required to protect and grow wealth to achieve your goals.

Whilst business success is important, Ben is a proud father of three daughters and husband to Lisa. Ben enjoys spending quality time with his family and understands that whilst money is important, family is far more valuable. Outside the office, Ben is a keen West Coast Eagles supporter, enjoys camping with his family and enjoying the great outdoors.

Gaynor Izard

Client Services Manager


My career introduction to finance commenced 15 years ago as a highly respected and awarded Vocational Trainer for Bankwest, however my passion for finance started long before this with my first investments in shares and property before the age of 20.

I returned to work in 2012 managing the finances for a successful retail family business, which provided insight into the importance of tax effective small business structures.

My experience to date has taught me there is no room for uneducated emotional decisions in finance.  As a result, 2019 saw me join the world of Financial Advice as an Administration Assistant, which led to my current role as Client Services Manager.  I am currently studying a Graduate Diploma in Financial Planning, the perfect hybrid of my passion for finance and my facilitation experience and strength in making an action or process easier. Can you imagine . . . . a world where finance is easy?

My desire is for every individual to have the confidence and clarity to set personal financial goals, and have access to quality educated advice and strategy to achieve these goals.

My commitment is to always listen to your needs and together achieve the best possible outcomes for your financial security and aspirations.

Away from work, I am a mother of two beautiful girls. I love keeping fit and dream of a family caravan adventure around Australia.

Our Approach

Complex made simple

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You are unique

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Straight forward fees

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

Complex made simple​

We provide you with the education you need to clearly understand your financial strategies.

You are unique​

We create a personalised financial plan that is unique to your situation and goals.

Accountability Partner

We help you stay on track at every stage of life, throughout all the challenges and victories.